There’s a New Geek in Town
Sunday, June 27th, 2004
Geek Squad. That’s Best Buy’s new tech support department. I was there about a month ago having my digital camera replaced on warranty because of a lens defect. Genius Bar rip-off, I immediately thought. The image they’re trying to project as shown here is that of hip, Men in Black-like, computer repair geeks. Hmmm, wasn’t this already done by Laporte in the opening segment of The Screen Savers? Well, according to this, the Geek Squad has been around for about 10 years until they were bought by Best Buy. They even one-up the Genius Bar by doing house calls. Apple, are you listening? On second thought, scratch that. I’m afraid I’d get unsolicited critiques of my design sensibilities from Apple employees visiting my home.