Apple’s Boot Camp Ads
Apple’s new series of commercials touting Boot Camp on Intel Macs* is hilarious. It features a bespectacled, paunchy guy in a suit as the PC and a laidback, John Leguizamo-lookalike** as the Mac. The ad on viruses should get heavy rotation, I think. The rest of the ads, however, should probably get limited play. They’re funny alright but a little condescending. They’re potentially off-putting to PC users that Apple is trying to woo into the Mac fold. Unless, of course, they’re not Apple’s target audience at all. I suppose the ads could serve well to give Macheads a feeling of smug superiority over Windows users. Bleh.
*In a rush to create this entry, I totally missed that these ads are not about Boot Camp at all. I guess this Joy of Tech strip was still indelibly etched in my mind that I thought the new Apple ads were personified versions of it. If these ads are not about Boot Camp, then what this tells me is that Apple reluctantly bowed to pressure to provide users the ability to boot into Windows and these ads aim to show that OS X is the far superior OS to boot into. (Take that, Dvorak!)
**ok, just found out the actor is Justin Long from Herbie Fully Loaded. You can’t blame me for not knowing that.
May 2nd, 2006 at 6:34 pm
I CAN blame you for not remembering Justin Long in Dodge Ball!
May 2nd, 2006 at 11:26 pm
bosing. nakabili ako ng ibook. baka meron kang software na pwedeng ma dekwat. =)
May 3rd, 2006 at 12:47 am
Ernie, I’ve only seen bits of Dodgeball and yeah, I don’t remember seeing him in it.
Ibalik, congrats! yan, kausapin mo si bosing ernie. baka matulungan ka niyan - si mr. machead numero uno iyan!
May 3rd, 2006 at 5:08 pm
LOL