From the description of the Passion Journal sold at Jamba Juice for $9.95: “Create passion everyday… by living it, breathing it, drinking it, and writing about it!”
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Meta
For some strange reason, as I was reading their motto was half-expecting them to allude to Jesus.
Yeah, that’s why it caught my attention. The thing was available way before the movie came out though. They’re making a connection between the emotion and the fruit, of course, considering the product they sell. Whatever the case, the coincidence seems to work in their favor.