Jobs & Sculley in 1984
Look at what I unearthed while doing some spring cleaning in the garage several days ago: a BusinessWeek magazine dated November 26, 1984 with Steve Jobs and John Sculley on the cover.
A year and a half before this issue appeared in the newsstands Jobs lured Sculley from Pepsi to become the CEO of Apple with this line, “Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?” A year after the issue came out, Jobs stepped down after a boardroom drama had ensued that left Sculley at the helm. Sculley eventually resigned from Apple in 1993 and Jobs, the prodigal son, came back in 1997. Ironically, Steve Jobs is now in partnership with Pepsi to promote Apple’s iTunes Music Store. Hmmm, is that a symbolic sea of “sugared water” behind Jobs and Sculley?
March 17th, 2004 at 9:01 pm
hi daniel, just wanted to say Steve Jobs came back to Apple in 1997 not 1999.
March 17th, 2004 at 9:09 pm
oops. thanks for jiggling my memory, ernie. it was 1997. and sculley resigned in 1993. way off. sheesh!
March 21st, 2004 at 6:49 am
haha good point
March 22nd, 2004 at 5:35 pm
nice take on the symbolic “sugared water” quip
April 6th, 2004 at 6:44 am
Cool find! I wonder what ghosts from the past I’ll dig up if I decide to clear up the attic in my house!
November 26th, 2004 at 3:25 am
Any chance of you posting images of the report, these would be useful for mu studies.
Regards
Mike